Our Story

At Kinsman we wanted to create a mens grooming brand that delivered on quality but not at the expense of the earth.

We started Kinsman because we were not satisfied with the current beard oils on the market that often included synthetic fragrance oils. We knew we could create a New Zealand Made brand that delivers all natural ingredients with a texture and subtle fragrance load that didn’t overpower the senses.

Our promise to our customers is that we will never compromise the quality of our products, you will always know exactly what is in a bottle or a jar. We understand that this is your skin. Your glorious beard. Your hard-earned moo-lah. If a formula doesn’t work, it doesn’t go into a bottle and we pride ourselves on our transparency.

The Kinsman difference


Kinsman products are made with all-natural and responsibly sourced ingredients. We test our formulas to make sure they are functional and of the highest quality.


Our products are made by men for  men, which means we know what our customers expect. Modern grooming is all about that personal touch.


Kinsman products have to feel good, smell good and above all - perform. Our products do what they say they can and we use the highest quality ingredients.


We have a dream, and that dream is to help beardsman and men alike to have quality New Zealand made products available to them without sacrificing the earth. We are always striving to perfect our recipes and our processes to have minimal impact on the environment.


Our fragrances are subtle by design, we know beard oils can become overpowering to the senses if not treated lightly. That's why we have formulated our oils with a low fragrance load perfect for all day use.

We only use natural essential oils so don't be satisfied with other brands who claim to be all natural but still use synthetic fragrances.


Our products do what they say, we harness the natural ingredients that perform the best for men. Don't be satisfied with synthetic fragrances or ingredients, you and your glorious beard deserve better than that.

The Kinsman team

Jasper Osborne

Co-Founder / Sales and Product Development

With a background in business ownership and a passion for outdoors Jasper is the driving force behind product development and quality control, always ensuring they meet his standards when it comes to performance down to the ingredients we use. Jasper is passionate about the quality and accessibility of a New Zealand owned and operated mens grooming range that doesn't cost the earth. When he isn't managing his business or product testing he's out exploring our back yard as an avid hunter.

Sarah Harding

Co-Founder / Marketing and Design

Behind every great beard there is a woman who loves one. Sarah has a background in design and marketing with a passion for natural products. She saw a space in the New Zealand market for quality all natural mens grooming products. With a hands-on approach to everything she can be seen designing the packaging, marketing collateral, social and behind a camera capturing the Kinsman Journey.

All natural modern grooming products,
100% no bullshit.